You will create a blog post of 600 words featuring existing or original digital media content (images, sound, animation, video or other). The purpose of the post is to showcase your digital innovation

You will create a blog post of 600 words featuring existing or original digital media content (images, sound, animation, video or other). The purpose of the post is to showcase your digital innovation

  admin   Feb 23, 2017   Uncategorized   0 Comment

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You will create a blog post of 600 words featuring existing or original digital media content (images, sound, animation, video or other). The purpose of the post is to showcase your digital innovation, which could be a new app, wearable technology, software, hardware or something completely new and innovative that has the potential to succeed in the marketplace. You will be required to undertake background research in your chosen field in order to ascertain your product’s unique selling points and target audience and your blog post should be tailored to promote your innovation to your chosen audience. The blog post should be posted to a blog website such as WordPress or Creative Hive etc. It is crucial that the blog post is accessible to your tutors at the point of marking. Consider the market rationale for your product – why is it an improvement on other products and what new elements does it provide? How are you putting your research and theory into practice to meet the needs of the target audience? When you are writing your blog post, outline how your idea works, why it will be successful and bear in mind the acronym AIDA when you are writing – Awareness, Interest, Desire and Action. In addition to the showcasing blog post, you will be required to produce a 300 word rationale. The rationale will demonstrate your research and how you have put theory into practice, underpinning your blog post and explaining the rationale for your digital innovation. 1. Blog post of 600 words outlining the innovation (40%) 2. Blog post embedded digital media content illustrating the innovation (30%) 3. 300 words rationale containing a link to your blog post (30%) Total word count 3000

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