Based on some of the findings of your group research, develop a summary report on specific recommendations of how your family business will need to standardise or adapt the marketing mix for the proposed new target audience in the European market that you have chosen. Notes: (What sort of products will you market? What sort of pricing strategy will you employ given the target audiences, what distribution channels and how will you promote the products / brand? You should do this by clearly explaining theoretical concepts regarding international and global marketing and the complexities of the international environment AND applying them specifically to this scenario. Further detailed instructions and support will be given to you by the tutor during your lecture and seminar series.