Project The intent of the final project is to create an opportunity to demonstrate an understanding of class content.

Project The intent of the final project is to create an opportunity to demonstrate an understanding of class content.

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Project

The intent of the final project is to create an opportunity to demonstrate an understanding of class content.

You have a family “Quik Stop” (Gas Station/Convenience store) chain that has been left to you in your great uncle’s will. It is clear that this is not the business of the future but it is some real estate, has a positive cash flow, and can be viewed as the seed of a new enterprise. What will you propose to do with these businesses to assure that they will still be viable operations 10 to 20 years from now? How can you reinvent the business model based on what you learned in this class? Your presentation should be in the form of a power point and include content from each week. Your work needs to demonstrate an understanding of key ideas and concepts, while engaging the viewer in a creative and persuasive presentation.

Final Project Detail

You can approach this project in one of two ways:

  1. Take the business and locations and reinvent the concept it in such a way that it is positioned for the future.
  2. Work with a clean slate. Assume that the existing business is nothing more than seed capital and the world is a blank slate.

Don’t confuse this project with a business plan; it is a forum to demonstrate class content. What that means is that I am not interested in financial projections, target market studies, start-up investment analysis, etc., since this was not what the class was about. What we covered, loosely described, was the following information:

  • The notion of a flat world or level playing field.
  • The idea of thinking outside of the box.
  • The idea of doing business within a global marketplace.
  • The moral and ethical responsibilities of business.
  • The social and environmental responsibility.
  • The use of technology and a continuation of that idea as it applies to the introduction of creativity to launch a new business idea.
  • The shift in marketing as a result of the above.

Your presentation should be in the form of a power point and include content from each week.  (If you feel uncomfortable with Power Point and feel strongly that you would prefer to submit a written paper, please contact me directly.)Your work needs to demonstrate an understanding of key ideas and concepts while engaging the viewer in a creative and persuasive presentation. You must have utilized a minimum of 5 separate sources, using MLA formatting for your in-text citations (Links to an external site.). In order to “narrate” each slide, feel free to use the comment sections of the slide.

Your presentation should include an introduction and conclusion as well as a final slide that summarizes the ways that you believe that the knowledge you have gained will be helpful in your career. Since many students have asked, I would expect your Power Point to be somewhere in the 20-25 slide range.

The Final Project is worth 20% of your final grade.  Please review the grading rubric in advance. Here is a sample of “A” student work that kept the business as a Quik Stop. The next example  the student thought more outside the box with the business idea.

1462593540 05/06/2016 11:59pm

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Final Project

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Final Project
Criteria Ratings Pts  
Depth of Understanding c41b48bf-acab-4d19-8f6e-a2d069fdcc89

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The presentation does a thorough job of introducing credible evidence through the use of examples, drawing parallels and quotes which demonstrates the student’s depth of understanding of class content

25 pts c41b48bf-acab-4d19-8f6e-a2d069fdcc89_29c07b56-1766-4497-80cf-bdca5bb915d2

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The presentation introduces credible evidence through the use of examples, drawing parallels and quotes which demonstrates the student’s depth of understanding of class content

23 pts c41b48bf-acab-4d19-8f6e-a2d069fdcc89_b1169e07-9080-465a-9c99-4ea241743a58

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There is opportunity to introduce additional evidence through the use of examples, drawing parallels and quotes that would strengthen the argument and better demonstrate the student’s depth of understanding of class content

20 pts c41b48bf-acab-4d19-8f6e-a2d069fdcc89_698be557-6577-4d7a-8e03-78828d20c7cb

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The presentation introduces a minimal amount of credible evidence to demonstrate the student’s understanding of class content.

18 pts c41b48bf-acab-4d19-8f6e-a2d069fdcc89_778f4b1e-3cac-4ea0-80eb-308bacdedb47

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pts

/ 25 pts

Connection to Class Content: Flat World/Globalization; Responsibility of Business; Scarcity of Resources; Use of Technology; Marketing; Leadership Qualities 2bcdb6ef-0069-4e0f-b9dc-f8e01e16ac57

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threshold: pts

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Does an outstanding job of demonstrating a clear connection between the major points from each week and the proposed business model.

20 pts 2bcdb6ef-0069-4e0f-b9dc-f8e01e16ac57_29c07b56-1766-4497-80cf-bdca5bb915d2

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Demonstrated a clear connection between the major points of each week and the proposed business model

18 pts 2bcdb6ef-0069-4e0f-b9dc-f8e01e16ac57_b1169e07-9080-465a-9c99-4ea241743a58

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There is additional opportunity to demonstrate a connection between the major points of each week and the proposed business model.

16 pts 2bcdb6ef-0069-4e0f-b9dc-f8e01e16ac57_698be557-6577-4d7a-8e03-78828d20c7cb

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The presentation would have benefited from a stronger connection between the proposed business and the major topics discussed each week.

14 pts 2bcdb6ef-0069-4e0f-b9dc-f8e01e16ac57_778f4b1e-3cac-4ea0-80eb-308bacdedb47

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pts

/ 20 pts

Quality of Argument a4e16ce0-7249-43cd-a6e1-c439c1752772

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A compelling argument is supported by evidence from at least 5 separate sources.

15 pts a4e16ce0-7249-43cd-a6e1-c439c1752772_29c07b56-1766-4497-80cf-bdca5bb915d2

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The argument is supported by evidence from at least five separate sources.

13.5 pts a4e16ce0-7249-43cd-a6e1-c439c1752772_b1169e07-9080-465a-9c99-4ea241743a58

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The minimum number of sources was used but the argument could be stronger.

12 pts a4e16ce0-7249-43cd-a6e1-c439c1752772_698be557-6577-4d7a-8e03-78828d20c7cb

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The minimum number of sources were not used and as a result, the argument could be stronger.

10.5 pts a4e16ce0-7249-43cd-a6e1-c439c1752772_778f4b1e-3cac-4ea0-80eb-308bacdedb47

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pts

/ 15 pts

Clear Writing Style ede9b659-1ec1-43cf-a236-fad74ff1c3ee

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There is a strong introductory and concluding paragraph (slides), a well constructed argument and the student is able to articulate their well substantiated personal opinion.

15 pts ede9b659-1ec1-43cf-a236-fad74ff1c3ee_29c07b56-1766-4497-80cf-bdca5bb915d2

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Introductory and concluding paragraphs (slides) are evident, the argument is clear and the student is able to articulate their substantiated personal opinion.

13.5 pts ede9b659-1ec1-43cf-a236-fad74ff1c3ee_b1169e07-9080-465a-9c99-4ea241743a58

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There is not a strong introductory and/or concluding paragraph, the argument could be better constructed, and the student either does not share their personal opinion or it is not well supported.

12 pts ede9b659-1ec1-43cf-a236-fad74ff1c3ee_698be557-6577-4d7a-8e03-78828d20c7cb

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Several components of writing are missing: they include a strong opening and concluding paragraph or slide, a well written argument and sharing of a substantiated personal opinion.

10.5 pts ede9b659-1ec1-43cf-a236-fad74ff1c3ee_778f4b1e-3cac-4ea0-80eb-308bacdedb47

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/ 15 pts

Organization 8027051b-87f5-4381-91c7-5f96a8945e73

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The information is very organized and contains the appropriate amount of information, between the actual slides and notes section of the slides, to convey the point being made. The presentation contains enough slides to hit all major points covered in the class. Slides are attractive and easy to read.

10 pts 8027051b-87f5-4381-91c7-5f96a8945e73_29c07b56-1766-4497-80cf-bdca5bb915d2

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The information is organized and contains most of the necessary information, between the actual slides and notes section of the slides, to convey the point being made. The presentation contains enough slides to hit all major points covered in the class. Slides are attractive and easy to read.

9 pts 8027051b-87f5-4381-91c7-5f96a8945e73_b1169e07-9080-465a-9c99-4ea241743a58

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The information is fairly well organized. Slightly more information, between the actual slides and notes section of the slides, would be beneficial to convey the point being made. A few additional slides would help cover all the major points from the class. Slides could be more attractive and/or easier to read.

8 pts 8027051b-87f5-4381-91c7-5f96a8945e73_698be557-6577-4d7a-8e03-78828d20c7cb

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The information could benefit from better organization. More information, between the actual slides and notes section of the slides, would be beneficial to convey the point being made. Additional slides would help cover all the major points from the class.

7 pts 8027051b-87f5-4381-91c7-5f96a8945e73_778f4b1e-3cac-4ea0-80eb-308bacdedb47

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/ 10 pts

Grammar, Usage and Mechanics (GUM) 5573a984-f10e-4872-a43c-396574bbb46a

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No grammatical, spelling or punctuation errors. Citations follow the prescribed format.

10 pts 5573a984-f10e-4872-a43c-396574bbb46a_29c07b56-1766-4497-80cf-bdca5bb915d2

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Almost no grammatical, spelling or punctuation errors. Citations follow the prescribed format

9 pts 5573a984-f10e-4872-a43c-396574bbb46a_b1169e07-9080-465a-9c99-4ea241743a58

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A few GUM and citation errors are evident but they do not distract from the intent of the assignment

8 pts 5573a984-f10e-4872-a43c-396574bbb46a_698be557-6577-4d7a-8e03-78828d20c7cb

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Several GUM errors and/or no citations

7 pts 5573a984-f10e-4872-a43c-396574bbb46a_778f4b1e-3cac-4ea0-80eb-308bacdedb47

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pts

/ 10 pts

Content Length a722785e-b119-4667-a665-7dc8677ce79c

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Paper is 4 or more pages in length. Power Point has more than 18 slides

5 pts a722785e-b119-4667-a665-7dc8677ce79c_29c07b56-1766-4497-80cf-bdca5bb915d2

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Paper is less than 4 pages in length. Power Point has less than 17 slides.

4 pts a722785e-b119-4667-a665-7dc8677ce79c_b1169e07-9080-465a-9c99-4ea241743a58

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Paper is less than 3 pages in length. Power Point has less than 14 content slides.

3 pts a722785e-b119-4667-a665-7dc8677ce79c_778f4b1e-3cac-4ea0-80eb-308bacdedb47

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Paper is 2 or less pages in length. Power Point has less than 12 content slides.

2 pts a722785e-b119-4667-a665-7dc8677ce79c_698be557-6577-4d7a-8e03-78828d20c7cb

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pts

/ 5 pts

Description of criterion

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threshold: 5 pts

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Full Marks

5 pts blank

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No Marks

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pts

/ 5 pts

Total Points: 100 out of 100

 

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