Examine this Beyonce Ivy Park ad

Examine this Beyonce Ivy Park ad

  admin   Feb 23, 2017   Uncategorized   0 Comment

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Examine this Beyonce Ivy Park ad. Begin by describing the ad and explain the narrative it employs. Then, analyze this narrative. What is the “message” of the ad? What associations or promises does it make? What emotions does it evoke and what values does it exploit and/or promote? What does the ad suggest about our culture, and how does it appeal to/ manipulate/ persuade the consumer?

AD URL: https://www.youtube.com/watch?v=mA1Wp1kfDfE
Please answer each question in a separate paragraph, please have an introduction with a clear thesis statement, and conclusion. PROPER GRAMMAR AND PUNCTUATION.

Background info:
Advertisements are all around us. They are on billboards, on television, in movies, on the radio, in magazines, and on youtube. They pop up on your computer and are posted to the sides of buses. Their goal is to change your behavior and to change your mind. They attempt to get you to purchase their products and to buy into their ideas.

One of the ways in which they do this is by presenting the consumer a narrative, which contains a persuasive message: real men drink this beer, beautiful women wear these clothes, independent thinkers use this product. The persuasiveness of these ads is embedded in and makes use of an ideological system, which is promoted and actualized through the story of the advertisement.

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